Black Friday is an annual shopping event in the UK, with retailers slashing their prices and giving massive discounts on thousands of items. Both physical shops and online shops offer their most attractive deals to shoppers. But when is Black Friday 2023? And how long does Black Friday last? Read everything about Black Friday in this article and know what date to block in your agenda!
When is it Black Friday?
Black Friday is an annual shopping event on the fourth Friday of each November, which means Black Friday 2023 will take place on Friday 24 November.
How long will Black Friday 2023 last?
When Black Friday was new to the UK, it lasted for only one day with some Cyber Monday deals following after the weekend. Nowadays, most retailers run Black Friday deals for weeks. This means you can get your hands on amazing Black Friday offers in early November! Keep in mind that the more you wait, the bigger the chances that your favourite products are sold out by the end of November. If you want to avoid this, you can subscribe to the SuperSales mails to receive a message as soon as the deals begin.
Where did Black Friday originate?
Black Friday started off in the U.S. decades ago. Thanksgiving is always celebrated on the fourth Thursday of each November. Because Americans have Thanksgiving and the following Friday off, shops slash their prices to start the holiday season of Christmas and New Year. The discounts in America are spectacular, causing long queues around the corner of discount hunters wanting to get their hands on the best bargains. Because of this, some retailers in the U.S. even open their doors at midnight. Here in the UK shops have caught on to this trend and Black Friday has gradually built up momentum.
Why is it called Black Friday?
Around the 1960s the terms ‘Black Friday’ and ‘Black Saturday’ were used by the police in Philadelphia to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. In 1975, the New York Times used the term ‘Black Friday’ to refer to the ‘busiest shopping and traffic day of the year’ in Philadelphia.
As the phrase became popular in the 1980s, retailers suggested an alternative theory: the retailers traditionally operated at a financial loss for most of the year and finally made a profit during the holiday season, beginning on the day after Thanksgiving. When this was written down in the financial records, red ink was used to show negative amounts and black ink to show positive amounts. According to this theory, Black Friday is the beginning of the period when retailers would no longer be ‘in the red’.
The origins of Black Friday in the UK are a bit different. The police and NHS in Britain used to term to refer to the Friday before Christmas as one of the best nights of the year for annual office parties. Amazon introduced American Black Friday offers to their UK customers in 2010. In the years that followed many big retailers began to introduce their own Black Friday offers and sales have been sky-rocketing since.
Is it worth waiting for Black Friday offers?
Well, opinions differ. Some think that retailers slash their prices to sell more right before the holiday season is upon us. Others think that Black Friday is not the only time of year you can grab an amazing discount.
But it is a fact that many shops offer amazing discounts on their collections. Saving 20% on every item you purchase is easy money, right?! It’s always great to buy new trainers, a warm winter coat or the latest jeans staple and get a 20% discount.
Black Friday is also perfect to go Christmas shopping. You can grab great discounts on clothing, perfume, electronics, toys and makeup.
When to get the best deals on Black Friday?
That varies per shop. Some sales start to pop in at the beginning of November, since retailers try to avoid shipping delays. Some shops offer amazing deals all month long, or have a new offer every day and everything in between. When to get the best deals depends on the product that you’re looking for and which retailer you shop at.
The Monday following Black Friday is called Cyber Monday. When it comes to Black Friday versus Cyber Monday, there’s a lot to consider. A solid rule of thumb is that Black Friday is best to buy newer and pricier items. Cyber Monday is a better day to shop for tech deals smaller gifts.
Can you get next day delivery on Black Friday?
At other times of the year a fast delivery offering makes the difference between a sale and a cart abandonment, speed takes the backseat during Black Friday. Black Friday is all bagging a deal! Customers care about the discount, not the delivery time.
How do I get the best Black Friday deals?
Start researching well before Black Friday! Some retailers start upping their prices from August to October to slash their prices and offer amazing discounts on Black Friday. Don’t let these retailers fool you! It’s clever to plan where you want to shop and compare prices at SuperSales. It’s smart to check the Black Friday page every day in the weeks prior to Black Friday. We update the page every day to make sure that you always get the best daily deals.
